From the Press Release
NEW YORK, May 1, 2018 /PRNewswire/ -- Hennessy V.S.O.P Privilege pays tribute to 200 years of heritage with the release of a new limited-edition anniversary carafe. The carafe masterfully weaves together modern design components with elements that pay homage to the brand's past; specifically recalling the date in March 1818, when the future King George IV of England received his specially commissioned "tierçon cask of excellent quality old pale" from James Hennessy. Since Hennessy's founding, the Hennessy and Fillioux families have approached Cognac-making differently, together. With what would be called Hennessy V.S.O.P Privilege, James Hennessy and Jean Fillioux created a new style of Cognac that would transform the art of Cognac making, inspiring the future "Very Superior Old Pale" designation. Since that first delivery, Hennessy V.S.O.P Privilege remained the ideal expression of a perfectly balanced spirit.
Hennessy V.S.O.P Privilège x Can Buyukberber
For the 200th anniversary edition of Hennessy V.S.O.P Privilege, the House collaborated with futuristic visual artist Can Buyukberber, one of the most innovative and directional digital talents working today. The San Francisco-based Turkish artist's technique of using projection mapping and digital fabrication calls upon the many facets of perception, merging yesterday, today and tomorrow in one original and continuous creative expression.
Buyukberber captures Hennessy V.S.O.P Privilege's forward-looking ethos in a serpentine coil that encircles the carafe and blurs the boundaries between physical and digital space. The Hennessy V.S.O.P Privilege theme, "Our heritage is our future," is crystallized in a campaign visual that depicts the energy of the brand through leading-edge technology. Sinuous, illuminated swirls of digital art emphasize the emotion of appreciating Cognac in one fluid expression, seamlessly linking the House's past with the potential of future innovation.
The artwork for the V.S.O.P Privilege 200th anniversary campaign has been widely publicized globally on the media, public displays and stores, also featuring the animated version of Buyukberber's art.
Hennessy previously has collaborated iconic artists and designers such as Shepard Fairey, John Maeda, Zhang Huan and Felipe Pantone.
About Hennessy
From the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious cognacs in the world.