"Metafold" is a digital art collection by visual artist Can Buyukberber, exclusively compiled for the New BMW 7 Series. With kinetic digital sculptures inspired by physics, futurism, high-dimensional geometry, and organic structures, the collection interprets the design philosophy of the New BMW 7 Series – "a space for breathing, thinking, and evolving" – as an inspiring audiovisual installation and a sensory experience.
The Metafold experience, informed by Buyukberber's interdisciplinary studies connecting science, art, and design, aims to serve as a unique interactive and enduring memory for visitors. This experience is complemented by limited edition prints produced by the artist and an augmented reality extension.
Photos from "Metafold: The 7 Collection" Digital Art Exhibition: The piece has been displayed on 4 dynamic LED screens (3 by 2 m ~ 10 by 6.5 ft) with QR code activation for AR, enabling to view and capture the digital sculptures in 3d.
As part of the "Metafold: The 7 Collection" digital art exhibition, which accompanies the new BMW 7 Series launch event, Buyukberber has produced exclusive limited-edition digital prints augmented with reality, intended to offer a unique interactive and lasting memento for guests. 800 editions have been printed, each signed and numbered by the artist using in-house capabilities. Collectors can view the digital sculptures in 3D by scanning a QR code.
